Focus Group: Possible Discussion Areas

Methodology:-
We are proposing to complete a qualitative focus group with roughly 4-6 people.

Purpose:-
We are planning on certain areas that we have discussed as a group and aim to bring these aspects up within the discussion and gather feedback of our ideas. We expect to get a clearer understanding on the suitability of our idea within that specific genre. Also, we aim to gain more knowledge and a wider understanding of the expectations of the niche audience of the indie genre.

Sample Audience:-
The group will include people who enjoy the specific genre of our track and those who are sensible enough to provide us with key feedback. Also, we aim to include people outside of the media subject as the audience won't have the knowledge that media students would and so would be less biased and over-technical.

Media Stimulus:-
We will show them a couple of videos that we have enjoyed and include aspects within them that we could incorporate into our video. These include Justice - D.A.N.C.E. for the pop-art and special effects (animation) as well as Foo Fighters - The Pretender for the close-ups and performance based aspects of the video. This would allow them to see visually our possible ideas and gain us feedback on these. We will also watch and discuss any video's they suggest to widen our knowledge of videos that appeal to our target audience.

Discussions Topics:
Colours.. Black and White? Bright and colourful?
Narrative.. Do they think a storyline would work? elaborate..
Performance.. Do you expect to see the band playing during the video?
Style.. How do you imagine the video for this song to be like? Animated? Serious? Funny?
Meta Narrative.. How do you think the band would be presented? A group of friends having fun? Serious about their music?
Costume.. How would you expect the band members to be dressed?
General.. What sort of music video do you enjoy? What ones? Why do you like these specific videos? What is it about them that you like?


(Appendix 5b)